Discover the Future of Event Planning at IBTM World 2024: Unveiling People. Power. Potential. with Innovative Features and Celebratory Experiences

Thursday, August 1, 2024

IBTM World, the leading global event for the business events and experiences industry, is set to return with its 2024 edition under the inspiring theme of “People. Power. Potential.” Scheduled to take place in the vibrant city of Barcelona, this event promises to be a cornerstone for over 12,000 exhibitors, buyers, and attendees who are passionate about shaping the future of the events industry.

Unveiling the Theme: People. Power. Potential.

The theme for IBTM World 2024, “People. Power. Potential.,” encapsulates the core belief that people are the driving force behind successful events. Whether you’re a corporate planner, an experience engineer, a tech supplier, or an association, the collective power of individuals working together is what fuels innovation and growth in the industry. This theme underscores the importance of human connection in an era where rapid technological advancements are reshaping the event landscape.

Technological Innovations: Empowering Attendees

IBTM World 2024 is at the forefront of technological innovation, offering attendees cutting-edge digital tools designed to enhance every aspect of the event experience. These tools empower exhibitors and visitors to measure performance, collect leads, and make data-informed decisions, ensuring they maximize the value of their time at the event. The integration of sophisticated technology not only streamlines operations but also opens up new possibilities for creating impactful and memorable experiences.

New Features at IBTM World 2024

This year’s event introduces several exciting new features designed to elevate the experience for all attendees:

1. Exceptional Experiences
   • This showcase will highlight groundbreaking strategies to help in-house event professionals and marketers create experiences that drive business growth. From innovative event design to engaging content, Exceptional Experiences aims to inspire and educate attendees on the latest trends and best practices in event planning.
2. The Forum for Advocacy
   • Advocacy has become a critical issue within the industry, and this invitation-only gathering will bring together senior leaders, politicians, policymakers, industry associations, and academics to discuss and amplify the conversation around advocacy issues. The Forum for Advocacy aims to foster collaboration and drive positive change within the events sector.
3. Hotel Pavilion
   • New for this year, the Hotel Pavilion is a dedicated space for independent and small group hotel businesses to showcase their offerings. Designed with a luxury hotel feel and amenities, this pavilion provides a unique environment for hoteliers to connect with event planners and buyers, highlighting their distinctive services and accommodations.
4. Anniversary Celebrations
   • To mark the 20th anniversary of IBTM World being hosted in Barcelona, a showstopping welcome party will take place on the first evening of the event. Open to all attendees, this celebration will feature regional artisanal pop-up stores, delicious tapas food trucks, and more, creating a festive atmosphere on the show floor. Additional celebrations throughout the event will honor this milestone anniversary, reflecting on two decades of success in Barcelona.

Reflecting on Success: IBTM World 2023

The 2023 edition of IBTM World was its most successful to date, with over 2,250 exhibitors from more than 150 countries and over 4,000 buyers in attendance. The event facilitated more than 132,000 business connections, underscoring its importance as a premier platform for networking and business development in the events industry. Building on this success, IBTM World 2024 aims to deliver an even more impactful experience for all participants.

Looking Ahead: What to Expect

As the event approaches, further details will be released, providing attendees with a comprehensive overview of what to expect. From innovative sessions and workshops to unparalleled networking opportunities, IBTM World 2024 promises to be an unmissable event for anyone involved in the business events and experiences industry. The 20th-anniversary celebrations in Barcelona will add an extra layer of excitement, highlighting the city’s rich cultural heritage and its significance as a premier destination for global events.